What This Guide Is About

This Notion-based guide is for beginner and experienced event professionals who often work with limited resources. Built on real-world experience, it provides straightforward, practical advice focused on what most specialists truly need.

What You’ll Get

A complete guide that walks you through the entire event management process in resource-constrained environments. From the fundamentals of event management, selecting the right date and venue, understanding marketing funnels, leveraging social media and email marketing, to setting up budgets and plans — this guide has it all.

1. Getting Started: An Introduction to Event Management
   Understand the fundamentals of event management, focusing on managing events under resource constraints.
2. Strategic Foundations: Defining Goals and Objectives and Audience
   Learn how to set SMART goals and identify your event audience with practical guides and templates for goal setting and audience analysis.
3. From Venue to Budget and Management: Building the Backbone
   Get step-by-step guidance on managing and preparing for your event, from venue and date selection and budgeting to team and contractor collaboration.
4. Event Promotion: From Strategy to Execution
   Discover strategies for marketing your event, including content planning, social media management, and budget-friendly promotional tactics.
5. Event Day & Beyond: Checklists, Coordination, and Post-Event Reporting
   Explore best practices for event day coordination, including checklists and templates, and learn how to wrap up your event with practical post-event analysis and reporting.

Templates and Tools

⚡ Budget templates in Notion, Excel, and Google Sheets

⚡ An event persona canvas

⚡ Social media conversion calculator

⚡ Tools for selecting the best event date

⚡ Joint Marketing Plan Template

⚡Marketing Strategy Template

⚡ Social Media Content Plan Template for Event Marketing

⚡ Checklist for Your Event Website

⚡ Internal Program Template

⚡ Technical Cue Sheet Template

⚡ Event Day Checklist

⚡ List of budget- and nonprofit-friendly tools and services for event management, email marketing, social media management, and beyond.

This guide equips you with everything you need to organize successful events with limited resources while keeping the process straightforward and practical.

Who Is It For

This guide is perfect for event managers, marketers, freelancers, and organizers working with tight budgets, small teams, or limited tools. It’s particularly useful for professionals in cultural institutions, NGOs, non-profits, private events, corporate events, sports events, and event agencies.

This Handbook is Designed for Notion

This means you can use it via the Notion app or directly in your browser without creating an account to get started!

About the Author

Hi, My name is Danil 👋

I created this guide to share my experiences and the insights of friends, colleagues, contractors, and clients I’ve collaborated with over the past 15 years.

I’ve had my fair share of triumphs and headaches, working across various settings—from cultural institutions like museums and galleries to NGOs, non-profits, and private and corporate sports events of different formats and sizes. These have ranged from virtual and hybrid events to in-person gatherings, from small art lectures in boutique hotels and pop-up galleries for car brands to large-scale festivals and expansive exhibition openings.

I’ve felt the pain of tight budgets, small teams, and impossible deadlines — but I’ve also learned how to make it all work, often with a bit of creativity and determination.

This guide is my way of sharing what I’ve learned from those experiences — so you can skip some of the stress and get straight to creating unique events, even when resources are tight.