What This Guide Is About

This guide provides a straightforward and practical method to pinpoint your target audience effectively without exhausting your resources. It’s designed to help you focus on what matters most when identifying and understanding your audience.

Included in this guide is the Event Persona Template (editable PDF), making it easy to apply these concepts directly to your event planning process.

Who Is It For

This guide is perfect for event managers, marketers, freelancers, and organizers working with tight budgets, small teams, or limited tools. It’s particularly useful for professionals in cultural institutions, NGOs, non-profits, private events, corporate events, sports events, and event agencies.

What You’ll Get

A concise, no-fluff guide to identifying your event’s target audience:

1. Why Do You Need to Know Your Audience?
   Understand how a well-defined audience impacts every aspect of your event, from planning to execution.
2. What You Need to Know About Your Audience
   Discover the key details that help you connect with your audience and meet their needs.
3. How to Gather Information About Your Audience
   Learn efficient ways to collect data and insights, even on a tight budget.
4. Event Audience Persona Canvas
   Dive into the basics of creating a detailed Event Persona to focus your efforts.
5. Event Persona Template
   A ready-to-use, editable PDF template to map out your audience effectively and save time during the planning process.

Free Part of the Event Management With What You’ve Got Handbook

This material is part of the comprehensive Event Management With What You’ve Got handbook, packed with tools, templates, and strategies to help you create incredible events with limited resources.

This Is Just a Piece of the Bigger Picture!

This Guide is Designed for Notion

This means you can use it via the Notion app or directly in your browser without creating an account to get started!

About the Author

Hi, My name is Danil 👋

I created this guide to share my experiences and the insights of friends, colleagues, contractors, and clients I’ve collaborated with over the past 15 years.

I’ve had my fair share of triumphs and headaches, working across various settings—from cultural institutions like museums and galleries to NGOs, non-profits, and private and corporate sports events of different formats and sizes. These have ranged from virtual and hybrid events to in-person gatherings, from small art lectures in boutique hotels and pop-up galleries for car brands to large-scale festivals and expansive exhibition openings.

I’ve felt the pain of tight budgets, small teams, and impossible deadlines — but I’ve also learned how to make it all work, often with a bit of creativity and determination.

This guide is my way of sharing what I’ve learned from those experiences — so you can skip some of the stress and get straight to creating unique events, even when resources are tight.